Leo Alsved

By Leo Alsved

Posted on 29th October 2015

Can you remember the last time you were in exactly the right place, with exactly the right people? Despite all the glorified tech allowing us to run busier schedules and communicate effortlessly, there is an ineffable gap in modern society where human connection and real shared experience is often missed.


We created The Ski Week to unite our friends from all over the world, one week at a time, in one handpicked mountain town across the globe. We developed the entire project on a crew-based structure so that from start to finish the onus focused squarely on social experience. And then we built the concept mountain by mountain, learning along the way about exactly what makes a shared experience special and embracing the magic unique to each locale, encouraging all our destinations to take shape and become their own unique experience.


What The Ski Week has become is a platform where like-minded people from all over the world are invited to gather around a shared passion for skiing, explorative travel and social connection. Where else in the world can you rise early to catch first chairlift, wake up with a slopeside yoga session at the peak of your mountain, before skiing down into an alpine breakfast with an energised circle of friends new and old, all eager to start another day filled with adventure? Where else can you meet an entirely new group of friends in the morning, bond over fondue dinner on the mountain, then ski a torchlit descent together that very night? It's not about being in the 'perfect' place or with the 'right' people, we'll take care of that part. It's about seizing the opportunities the world has provided you, transporting yourself to new environments, embracing the moment, and creating stories with the amazing people around you. That's what The Ski Week is all about.

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